HRS: 10:00 - 10:20
• NAME OF SPEAKER: Michel De L¨Herbe
• SUBJECT: Business Tourism
• ORGANIZATION: Santiago Convention Bureau

HRS: 10:20 - 10: 45
ACTIVITY: Questions

HRS: 10:45 - 11: 00
ACTIVITY: Coffe Break

HRS: 11:00 - 11:20
• NAME OF SPEAKER: Clinton Belcher
• SUBJECT: Collective Marketing
• ORGANIZATION: Canadian Ecotourism Services

HRS: 11:20 - 11:40
• NAME OF SPEAKER: Rudolf Buitelar
• SUBJECT: Marketing, Competitive Advantage and Ecotourism: From Selling Services to the Creation of Business Connections
• ORGANIZATION: CEPAL

HRS: 11:40 - 12:00
• NAME OF SPEAKER: Bruce Keats
• SUBJECT: Customer Services
• ORGANIZATION: World Wide Tourism Training and Consulting

HRS: 12:00 - 12:20
• NAME OF SPEAKER: Marcos Zúñiga Sotelo
• SUBJECT: Competitiveness in Tourism Strategic Variables in Education and Preparation
• ORGANIZATION: Universidad de Chile

HRS: 12:20 - 12:40
• NAME OF SPEAKER: Gonzalo Salamanca
• SUBJECT: Division of Product Commercialization and Certification of Tourism Services (Bed & Breakfast, Sports Fishing and Nature Parks).
• ORGANIZATION: Fundación Chile

HRS:12:40 - 13:00
ACTIVITY: Questions

HRS: 13:00 - 14:00
ACTIVITY: Lunch

HRS: 14:20 - 14:40
• NAME OF SPEAKER: Grani Martic
• SUBJECT: ProChile´s role in exporting Tourism
• ORGANIZATION: PROCHILE

HRS: 14:40 - 15:00
• NAME OF SPEAKER: Hugo Alcaman Riffo
• SUBJECT: " DMC- an innovative alternative for the Promotion of Patagonia in Europe
• ORGANIZATION: DMC Patagonia Turística & Cultural

HRS: 15:00 - 15:20
• NAME OF SPEAKER: Helen Kouyoumdjian
• SUBJECT: WorkPlan for Marketing Tourism in Chile
• ORGANIZATION: Corporación de Promoción Turística de Chile

HRS:15:20 - 15:40
• NAME OF SPEAKER: Cristian Levy
• SUBJECT: Chile: The Great Park of the South
• ORGANIZATION: ECOAUSTRAL

HRS: 15:40 - 16:00
ACTIVITY: Questions

HRS: 16:00 - 16:20
ACTIVITY: Coffe Break

HRS: 16:20 - 16:40
• NAME OF SPEAKER: Cristian Hidalgo
• SUBJECT: Cultural Festivals
• ORGANIZATION: Folklorama Canadá

HRS: 16:40 - 17:00
• NAME OF SPEAKER: Rodrigo González
• SUBJECT: Chile.com, Our place of Encounter
• ORGANIZATION: CHILE.COM

HRS: 17:00 - 17:20
• NAME OF SPEAKER: Grace Smith
• SUBJECT: Travel & Adventures- The first Travel and Adventure Channel
• ORGANIZATION: Discovery Channel.

HRS: 17:20 - 17:40
• NAME OF SPEAKER: Gilberto Koo
• TEMA: The Usability in the Internet applied to Tourism Products
• ORGANIZATION: KOOMedia Network

HRS:17:40 - 18:00
• NAME OF SPEAKER: Cristián Vergara
• SUBJECT: : TVN International Signal, Definition of Products and Characteristics
• ORGANIZATION: TVN

HRS:18:00 - 18:30
ACTIVITY: Questions

WEDNESDAY, DECEMBER 4, 2002.

HRS: 9:00 - 9:20
• NAME OF SPEAKER: Mariana Juri
• SUBJECT: Campaign: Give thanks to the Change and Visit Mendoza
• ORGANIZATION: Secretary of Mendoza Province, Argentina.

HRS: 9:20 - 9:40
• NAME OF SPEAKER: Clelia Durant
• SUBJECT: Tourism Brand- Peru
• ORGANIZATION: PROMPERU

HRS: 9:40 - 10:00
• NAME OF SPEAKER: Bettina Holzman
• SUBJECT: The experience of Puerto Varas in the promotion of tourism
• ORGANIZATION: Corporación de Desarrollo Turístico y Cultural de Puerto Varas

HRS: 10:00 - 10:20
• NAME OF SPEAKER: Mario Badilla
• SUBJECT: ICT´s Experience in the Promotion of Costa Rica
• ORGANIZATION: ICT Costa Rica

HRS: 10:20 - 10: 45
• NAME OF SPEAKER: Guillermo Hidalgo
• SUBJECT: The experience of mexican tourism in Chile
• ORGANIZATION:Consejo de Promoción Turística de México

HRS: 10:45 - 11: 00
ACTIVITY: Questions

HRS: 11:00 - 11: 20
ACTIVITY: Coffe Break

HRS: 11:20 - 11:40
• NAME OF SPEAKER: Jorge Pinochet
• SUBJECT: Lan Tours: The experience of an airline
• ORGANIZATION: Lan Tours

HRS: 11:40 - 12:00
• NAME OF SPEAKER: Thomas Wilkins
• SUBJECT: Wine Route- Colchagua.
• ORGANIZATION:

HRS: 12:00 - 12:20
• NAME OF SPEAKER: Nicolás Benko
• SUBJECT: Promotional Tools for the Development and Promotion of Tourism Products
• ORGANIZATION: SERCOTEC

HRS: 12:20 - 12:40
• NAME OF SPEAKER: Felipe Cruz
• SUBJECT: Explora´s Seven Thesis
• ORGANIZATION: Explora

HRS: 12:40 - 13:00
• NAME OF SPEAKER: Sergio Olavarrieta
• SUBJECT: Image and Creation of Values of the Chile Brand
• ORGANIZATION: Universidad de Chile

HRS: 13:00- 13:15
ACTIVITY: Questions and Close of seminar

HRS: 13:30
ACTIVITY: Closing ceremony