December
3 - 4, 2002
Manquehue Exhibition Hall, Casapiedra
Monseñor Escrivá de Balaguer 5600, Vitacura - Santiago,
Chile |
The tourism industry advances steadily, this truth appears unquestionable
when you consider the growing need for leisure time and recreation.
With this in mind, the countries that have made the effort, and have
been able to successfully market their tourist attractions, have shown
revenues superior to more traditional activities and also tend to
project a more positive cultural image and healthier national economy.
Because of these facts, these countries have made the effort to maintain
a constant concept with regards to destination place.
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Having a clear and defined tourist identity
is fundamental when realizing promotions, as well as knowing
which means and strategies are adequate to introduce your
product to selected markets. Therefore, the question is how
to do this.
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| What are the factors
that determine the choice of destination? What tools are actually
used by tourists to inform themselves about places to visit?
And in Chile's particular case, are we really in a position
to offer tourism at a world class level? |
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